ROCK THE DATA WELCOMES YOU!
Build a solid strategy through data.
ABOUT ROCK THE DATA
The beginning of the story...
For almost 25 years I have searched through the contents of thousands of databases and sought to put them to music. I have worked for clients in multiple sectors (Retail, Media, Leisure, Catering, etc.) on customer knowledge and point-of-sale networks.
Whether the Data concerns customers, purchases, points of sale, geographies, travel flows, a census or a panel, they have one thing in common which is that of responding to nothing by themselves...
They also have the main fault of losing those who do not have a clear vision of the problem to which they seek to respond.
A Data-Driven approach is essential today and the explosion of available data (internal, external, open data, etc.) can create a wealth of information like a bottomless pit in which it is possible to get lost.
The Data strategy must be rock solid...
The other important point of this story is a Clash song... Nothing should prohibit or prevent you from using your Data well!
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SERVICES
Your needs are our priority
Data Consulting
Support you or your teams in understanding useful and necessary Data to meet your operational needs. We can also support you in recruiting Data profiles.
Location Analytics / Geomarketing
Guide you in understanding local potential and your store strategies. Your network should allow you to cover your potential customers, but it's about understanding who they are, where they are and how they move.
Insights & Dashboards
Make the data speak and make it understandable. Simple and effective storytelling allows you to be impactful and capture attention. We help you optimize the effectiveness of reports based on the recipients and objectives of these reports.
PROFESSIONAL APPROACH
After graduating in Statistics in 2000, I worked for a service company for more than 20 years, starting as an analyst. Wanting to advance offers and methodologies, I participated in the creation of the Innovation team and then led the Data & Analytics activity for almost 10 years as well as a sales team. I subsequently worked for different companies with missions lasting between a few days and 2 years (!) on the creation of new offers or commercial development.
I stand out for my pragmatic approach and my ability to structure objectives and issues as well as my ability to communicate with experts and non-experts.
In contact with many players and data providers, I support companies in implementing data as a cornerstone of their growth strategies.